Archive for the ‘Lead Generation’ Category
Zip Code Discrimination Cost Auto Dealers Sales
Posted by admin | Filed under Lead Generation, auto dealers
I’m sure this scenario covers other areas of lead generation just as it does the auto industry, but it’s a topic that the industry in general does not discuss much. It has to do with a sort of wrongfully placed discrimination of zip codes and it’s costing auto dealers nation-wide thousands in car deals each [...]
Why Lead Generation Is Like Fishing
Posted by admin | Filed under Lead Generation, Site Info
I was trying to think of a good analogy to describe the process of lead generation and the thought that came to mind was fishing. It doesn’t matter whether we are talking about commercial fishing or hitting your favorite fishing pond. Just as catching fish requires some skill with a bit of luck, so is [...]
Leads: Time Is Of The Essence
Posted by admin | Filed under Lead Follow Up, Lead Generation
Occasionally I receive a refund request from other lead brokers or auto dealers that want a refund on a lead in which the explanation for the request is “Customer Already Bought” or “Customer Already Bought Car” or something similar.
I believe this is and will be an area of huge improvement for lead brokers and auto [...]
Tags: auto dealer leads, automotive lead technology, cell phone leads, click to talk, crm, lead management system, sell more cars in 2009, selling more cars in 2009, time is of the essence
More Lead Over Validation
Posted by admin | Filed under Lead Generation
In looking through my post rejects this past week it appears that the lead industry… the auto lead industry is again coming up with more methods of over validating data. One of the post reject codes I’m seeing is “suspicious phone number” or “suspicious employer”.
When researching the post rejects further it was discovered that a [...]
Tags: internet lead validation, Lead Over Validation, lead validation
Auto Dealer Leads: An Alternative
Posted by admin | Filed under Lead Generation
Auto dealer leads shouldn’t be complicated, but the automotive lead industry has brought scrutiny upon itself. Leads that get resold multiple times, lead theft between brokers and lead consolidators, and auto dealers that have gotten lazy.
Lead Dispatch would like to offer an alternative to auto dealers looking to generate leads for their dealership(s). Lead Dispatch [...]
Tags: auto dealer leads, auto dealers, auto lead generation, automotive leads
Internet Leads: Does One Size Fit All?
Posted by admin | Filed under Lead Generation
Here’s an article we posted recently with regard to the industry attempt to make one lead fit all every buyer.
Check it out here: Internet Leads: Square Peg Round Hole
Internet Leads: Over Validation
Posted by admin | Filed under Lead Generation
Lead over validation is the automated process of scoring leads too tightly without any human checking or intervention. This process causes valid leads to be post rejected or declined at the ping resulting in fewer “valid” leads to those who need them and overall reduced customer service to our online clientele.
This is where Lead Dispatch [...]