Archive for the ‘Lead Follow Up’ Category

Multiple or Duplicate Auto Leads: Industry Analysis

The image above shows one potential car buyer going through three different companies for nearly one and a half years.
As you can see the first application was initiated on 8/10/2007 and the most previous application generated 2/9/09. What does this say about car shoppers and auto dealers?
Car Shoppers:
- Use the Internet for instant gratification - [...]

Leads: Time Is Of The Essence

Occasionally I receive a refund request from other lead brokers or auto dealers that want a refund on a lead in which the explanation for the request is “Customer Already Bought” or “Customer Already Bought Car” or something similar.
I believe this is and will be an area of huge improvement for lead brokers and auto [...]

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