Why Lead Generation Is Like Fishing
Posted by admin | Filed under Lead Generation, Site Info
I was trying to think of a good analogy to describe the process of lead generation and the thought that came to mind was fishing. It doesn’t matter whether we are talking about commercial fishing or hitting your favorite fishing pond. Just as catching fish requires some skill with a bit of luck, so is the art of lead generation. A seasoned fisherman puts in countless hours learning tides, weather patterns, feeding patterns, and a myriad of other factors that can affect the daily catch.
Internet lead generation is no different. The Internet is the ocean we fish in. Our catch or fish are the new leads we generate for our customers. Many times in conversation a customer might bring up the idea of a fixed number or type of leads per day. While it is possible, It’s like telling a fisherman that I want ten red snappers every day before noon. The likelihood of that happening on a consistent basis would be hard to fullfil. Many times a fishing boat will come back into port with the catch of the day. Maybe it’s Cod, Haddock, or Tuna, but no red snapper.
Most fishing communities understand that one fishing boat cannot deliver all of the fish the market or community demands every day. Maybe one boat has five red snappers and another boat has five red snappers. At the end of the day, the buyer got what he or she was looking for. This is why auto dealers rely on multiple lead providers. No single lead provider can deliver all of the leads every day at the quality level that a particular dealership or market might demand.
So what makes a good lead provider? Just as with our fishing analogy, there are fresh leads, quality leads, not so fresh leads, and leads that just plain stink. Over time, auto dealers and lead aggregators recognize lead generators that consistently deliver fresh quality leads. This is the type of company Lead Dispatch is striving to be recognized as.
How do good lead providers consistently bring in a good catch for their customers? Research, knowledge, and a new fishing net every so often. In closing, it is nearly impossible for any lead provider to say with a degree of certainty that they can generate a fixed number of specific leads for their customer each day. But research of the market, knowledge of keywords and marketing strategies that convert, and the ability to test and measure results are critical in developing both the quality and consistency of leads required in a given market place.
Do you have any good fishing or lead generation stories you woul like to share with our visitors?
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