Archive for February, 2009
Why Lead Generation Is Like Fishing
Posted by admin | Filed under Lead Generation, Site Info
I was trying to think of a good analogy to describe the process of lead generation and the thought that came to mind was fishing. It doesn’t matter whether we are talking about commercial fishing or hitting your favorite fishing pond. Just as catching fish requires some skill with a bit of luck, so is [...]
Multiple or Duplicate Auto Leads: Industry Analysis
Posted by admin | Filed under Lead Follow Up
The image above shows one potential car buyer going through three different companies for nearly one and a half years.
As you can see the first application was initiated on 8/10/2007 and the most previous application generated 2/9/09. What does this say about car shoppers and auto dealers?
Car Shoppers:
- Use the Internet for instant gratification - [...]