Are Customers Using Vulgar Language?
Posted by admin | Filed under Lead Over Validation
In continuing on lead over validation in the auto industry; are you loosing potential customers that live on streets with pornographic or vulgar references?
I’ve seen another new post reject flag “bogus or vulgar data”.
Seems that if you have customers that live on “Cummings Rd.”, “Cumberland Drive”, “Titan Dr.”, or possibly “Dickerson Drive” their applications will be rejected for bogus or vulgar data. Again, I think everyone’s intentions are well ment, but at the end of the day it means more potentially legitimate customers don’t get to talk with you the auto dealer about purchasing a new or used vehicle.
What are your thoughts on lead over validation?
Tags: Lead Over Validation, vulgar data
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