More Lead Over Validation
Posted by admin | Filed under Lead Generation
In looking through my post rejects this past week it appears that the lead industry… the auto lead industry is again coming up with more methods of over validating data. One of the post reject codes I’m seeing is “suspicious phone number” or “suspicious employer”.
When researching the post rejects further it was discovered that a policman’s application was rejected because he was retired. On another application, a military person was rejected because he put his employer as usaf. We all know this is the United States Air Force.
Point is that in both cases these apps are now in the system and will stay there for 30 days as duplicate leads if they are resubbed or the person completes an application on another site.
For the lead generator, they’ve lost potential revenue on these leads that cannot be recovered.
Tags: internet lead validation, Lead Over Validation, lead validation
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